Giochi Preziosi S.p.A.
Toys & Games
Giochi Preziosi is the Italian market leader and the third largest operator worldwide following Mattel and Hasbro. Furthermore, the company operates the leading toy retail chain in Italy. The company is organized in four divisions:
- Toys Italy: dedicated to the manufacturing and distribution of prorietary toys (e.g., Cicciobello, Gormiti) as well as toys based on licensed characters, often related to successful cartoons or movies
- Toys Europe: dedicated to the distribution of toys throughout Europe, primarily through partnerships with strong local players
- Retail: dedicated to the direct managements of more than 90 specialized stores (Toys Center) supported by a franchising chain of 450 shops (Giocheria and Amico Giò)
- Horizontal Businesses: dedicated to extendings the company’s brands and characters into other segments (e.g. baby products branded Giordani, children’s shoes as EASY Shoes & Wear and snacks branded Salati Preziosi)